I am Yurii Shemchuk, and I help companies design transparent and respectful communications that build long-term trust and comply with European standards. My mission is to create clarity in marketing — no dark patterns, no pressure, only sustainable growth.

I am Yurii Shemchuk, an Ethical Marketing Consultant and Trainer with expertise in building systems of communication that align with fairness, transparency, and compliance. With years of experience in user-centric marketing, I provide strategies, tools, and education that help organizations embed ethical principles into their daily work.
I am Yurii Shemchuk, and I provide consulting, audits, and training to help organizations adopt ethical marketing practices. My services are designed to cover the full spectrum of communication: from analyzing risks to implementing transparent solutions.

I review existing strategies and campaigns to identify risks, dark patterns, and compliance issues.

I help design ethical communication processes and transparent customer journeys.
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I conduct workshops and mentoring sessions for teams to adopt ethical practices.

I provide ongoing guidance to ensure marketing remains compliant and trustworthy.
My approach is simple: analyze, plan, implement, and educate. I combine transparency with practicality to deliver strategies that teams can apply immediately.
Let’s create communication systems that earn trust and deliver results.