About Me

I am Yurii Shemchuk, an Ethical Marketing Consultant and Trainer. My mission is to help companies communicate with their customers in a way that is transparent, respectful, and fully compliant with European standards. I believe that marketing should empower people with clarity instead of manipulating them into decisions.

I specialize in building marketing systems that create trust, long-term loyalty, and sustainable growth. My work covers strategy, execution, and education, ensuring that ethical principles are embedded into every stage of communication.

What I Do

I am Yurii Shemchuk, and I support businesses in transforming their marketing and communication practices to align with values of fairness, transparency, and accountability. My expertise includes:

Auditing strategies and campaigns

analyzing messaging, funnels, content, and consent processes to detect risks and manipulative patterns.

Designing communication processes

building transparent funnels, fair A/B testing protocols, and clear preference centers.

Developing frameworks

creating codes of values, communication principles, rules for honest messaging, and ethical marketing guidelines.

Preparing practical tools

providing risk matrices, roadmaps, templates for emails and landing pages, and checklists for campaigns.

Team enablement

delivering training, workshops, and mentoring for marketing, product, and support teams.

Measurement

setting up metrics to track trust such as complaint rates, NPS, opt-in rates, and conversions without forced consent.

Compliance alignment

ensuring all practices meet GDPR and industry standards.

Who I Work With

I am Yurii Shemchuk, and I collaborate with a wide range of professionals and teams inside organizations. My clients are typically late-stage startups, mid-size businesses, and international organizations with distributed teams across Europe and the UK.

Marketing directors and digital teams (CRM, content, performance).

Communications and PR departments.

Product, UX, and growth teams designing funnels and experiments.

Legal and compliance officers managing consent and privacy.

HR and Employer Brand specialists.

Granular Agencies and consultants looking for ethical marketing frameworks.permissions

My Approach & Philosophy

Ethical marketing is not only about compliance — it is about building trust that lasts. My approach is built on three core pillars:

Transparency

eliminating manipulative tactics, hidden tricks, and dark patterns.

Compliance

aligning every process with GDPR and sector-specific guidelines.

Practicality

delivering actionable outputs that teams can immediately apply.

Economic & Social Contribution

I, Yurii Shemchuk, believe that ethical marketing is not only a business strategy but also a social responsibility. By encouraging transparency and fairness, I contribute to healthier digital ecosystems where businesses grow sustainably and customers feel empowered.

Contact Me